Brand films
How to write a brand film brief your production team can use
A practical brand film brief: audience, message, deliverables, budget, approvals and a checklist to use before your shoot.
Read the guide →The production journal
Better briefs.
Better films.
Practical guides for teams commissioning brand films, social content and photography.
Written and reviewed by the Parlexa Productions team from our production practice in New Delhi. Read our editorial standards.
Content & social
How to plan one shoot for brand films, reels and product photos
Plan a multi-format content shoot with a deliverables matrix, framing decisions, sound coverage and a practical handover checklist.
Read the guide →Production planning
Choosing a video production company in Delhi: questions to ask
Compare production partners on relevant work, scope, shoot planning, editing, usage rights and delivery—not just a showreel or headline quote.
Read the guide →Production planning
What affects video production cost in India? A practical budget guide
Understand the crew, locations, talent, shoot days, post-production and usage choices that shape a professional video production budget in India.
Read the guide →Brand films
Brand film pre-production checklist: what to approve before the shoot
A practical pre-production checklist covering the brief, script, treatment, locations, casting, schedule, products, approvals and contingency plans.
Read the guide →Brand films
How to write a corporate video script people will actually watch
Write a clearer corporate video script with one audience, a strong opening, concrete proof, natural spoken language and a focused call to action.
Read the guide →Product content
How to plan a product video shoot: from sample preparation to final cut
Plan a product video shoot with a clear demonstration, prepared samples, shot priorities, safe claims, multiple formats and an organised handover.
Read the guide →Brand films
How to produce a customer testimonial video that feels credible
Create a credible customer testimonial video with informed consent, specific interview prompts, real context, supporting footage and responsible editing.
Read the guide →Production planning
Video production timeline explained: brief to final delivery
Understand each stage of a professional video production timeline, what the client approves and which decisions commonly delay delivery.
Read the guide →Production planning
Location recce checklist for a smoother video shoot
Use this location recce checklist to assess access, sound, light, power, permissions, safety, facilities and the practical shooting schedule.
Read the guide →Post-production
The video post-production process: what happens after the shoot
A clear guide to editing, review rounds, motion graphics, music, sound, colour, captions, quality control and final video delivery.
Read the guide →Content & social
Video aspect ratios explained: planning 16:9, 9:16, 1:1 and 4:5
Plan landscape, vertical, square and portrait video deliverables without unsafe crops, unreadable captions or missing product details.
Read the guide →Production planning
Video usage rights: music, talent, locations and footage explained
A practical introduction to video usage rights for music, performers, stock, locations, territories, media and campaign duration.
Read the guide →Production planning
What goes on a video shoot call sheet? A client-friendly guide
Understand the call sheet: contacts, call times, location access, schedule, weather, safety notes and what clients should prepare before a shoot.
Read the guide →Distribution & measurement
How to measure brand video performance beyond view count
Choose video metrics that match the objective, from qualified reach and watch behaviour to site actions, sales support and brand-learning signals.
Read the guide →